Cockpit
A quick read of the market. Track median freight, the dollar, diesel, a heat map of changes by lane, and the main moves expected over the next two weeks.
Know what freight is worth before you negotiate
Compare your lane with the market, anticipate price moves, and make procurement and sales decisions with real data.
View is market intelligence for road freight. It turns real market data into price benchmarks, forecasts, and context so you can decide how much to pay, how much to charge, and when to negotiate.
Market data behind every decision
View is built on the real history of freight rates paid across the goFlux ecosystem, with continuous updates. We don’t just show what happened inside your operation, we show how the market is behaving.
46M+
historical road freight records
15K+
lanes with historical rate data
97%
coverage of the main monitored lanes
Daily
database updates on high-volume lanes
10+
official sources cross-checked with our proprietary data
ISO 27001
certified security, 2nd consecutive cycle
The challenge isn’t finding a price. It’s knowing whether it makes sense.
Shippers and carriers face the same problem: deciding without a clear market benchmark, context, or trend.
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“Is this a good price?”
Without an external benchmark, negotiation starts from internal history, which shows what you paid, not necessarily what the market is charging.
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Rate increases without a benchmark
Diesel, exchange rates, harvests, and capacity change. Without a market benchmark, it’s hard to tell whether a rate increase is justified or just a perception.
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Decisions that are hard to defend
Approving freight above budget or turning down an offer takes evidence. Without market context, the decision relies more on opinion than on data.
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Scattered context
Rates, diesel, exchange rates, harvests, exports, and the ANTT floor rate (Brazil’s regulatory minimum) live in different sources. Time goes into building the picture before you even start deciding.
The problem isn’t a lack of data. It’s the lack of a reliable benchmark to decide.
That’s where View comes in. A single market reading to compare prices, understand context, and anticipate moves before you close the deal.
Your BI shows what happened. View helps you decide what to do now.
BI organizes the internal view of your operation. goFlux View adds market benchmarks, context, and forecasts to support freight decisions with more confidence.
Traditional BI
- ·Shows how your operation is performing
- ·Organizes the history of what already happened
- ·Supports internal analysis
- ·Requires you to interpret the indicators
- ·Answers “what happened in my operation?”
goFlux View
- ✓Compares your operation with market benchmarks
- ✓Combines history, current scenario, and forecasts
- ✓Supports procurement, negotiation, and planning decisions
- ✓Turns market signals into an actionable reading
- ✓Answers “what is the market signaling for this lane?”
Your BI explains your operation. View adds the market to improve your next decision.
The same intelligence. Different decisions.
Shippers and carriers look at the same lane from different perspectives. View uses the same market data to support each decision with context, benchmarks, and predictability.
For freight buyers
Shippers, manufacturers, and trading companies
“Am I paying a competitive price for this lane?”
- Compare your lane with real market benchmarks
- Anticipate price moves with history, seasonality, and forecasts
- Spot lanes that have drifted from expected behavior
- Back negotiations, budgets, and internal decisions with external data
Who uses itLogistics and Supply Chain DirectorFreight Procurement and PurchasingMarket IntelligencePlanning
Explore View for shippers → For carriers
Carriers and private fleets
“Is this freight competitive, does it cover my costs, and does it meet the ANTT floor?”
- Compare the offer with market benchmarks and the ANTT floor
- Assess trip costs before accepting the load
- Find backhaul opportunities
- Check history and context to negotiate with more confidence
Who uses itCarrier director or ownerSalesFleet schedulingOperations management
Explore View for carriers →Shippers want to know how much to pay. Carriers want to know whether a load is worth taking. View delivers context to both sides.
Four decisions. One market intelligence.
View adapts the same data to different moments of the freight decision, from today’s negotiation to planning for the coming months.
01 SET THE PRICE NOW
How much should I pay, or accept, for this lane?
Tactical shipper“Is this price competitive enough to book now?”
Carrier“Is this offer in line with what the market has been paying?”
View combines recent history and benchmarks by lane, origin, destination, and product to show the market reference at the moment of negotiation. Shippers reduce the risk of paying above market, and carriers get more information to evaluate the offer before accepting it.
View helps answer: “What is the market benchmark for this lane today?”
BenchmarkPrice historyLane comparisonAnalytics
02 UNDERSTAND WHAT’S AHEAD
How might freight behave in the coming months?
Strategic shipper“What impact could freight trends have on my budget and my network?”
Tactical shipper“Is it better to book now or wait for the next window?”
View combines history, seasonality, market indicators, and forecasting models to present possible future scenarios by lane. The analysis goes beyond past prices to factor in trend, range of variation, and the forces that may put pressure on the market.
View helps answer: “Where could this lane be heading?”
ForecastSeasonalityIndicatorsScenarios
03 VALIDATE THE DECISION
Do the numbers add up?
Carrier“Does this trip cover my costs and generate margin?”
Tactical shipper“Is the negotiated rate within a sustainable benchmark, and does it meet the ANTT floor?”
View lets you break down the freight cost, considering variables such as diesel, tolls, distance, empty return, insurance, and other operating costs. The rate can also be compared with the ANTT minimum floor, adding confidence before the deal is closed.
View helps answer: “Does this freight make economic sense?”
Cost calculatorANTT floorFreight cost breakdownFeasibility
04 MANAGE THE IMPACT ON OPERATIONS
Where are my risks and opportunities across the network?
Strategic shipper“Which lanes are driving up my costs, and where should I act first?”
View consolidates the network view to identify relevant moves, deviations, risk exposure, trends, and opportunities to act. Instead of analyzing lane by lane, leadership sees where the market is changing and what impact that could have on the business.
View helps answer: “Where should I focus my attention?”
Executive cockpitIndicatorsAlertsNetwork analysisForecast
Today, tomorrow, or in the coming months: View turns the market into context for your decisions.
For freight buyers, it shows how much to pay. For carriers, whether a load is worth taking. For planners, how the market may impact the business.
Everything you need to understand freight in a single view
Price, market, context, forecasts, and compliance organized to support procurement, negotiation, and planning decisions.
Analytics
Understand how prices have behaved. Look up rates paid by lane, product, and period, with historical series, comparisons, and seasonality insights.
Forecast
Anticipate potential price moves. See forecasts by lane for the coming two-week periods, with a likely scenario, range of variation, and seasonal reading.
Foreign Trade
Understand how export and import flows impact logistics. Track movements by product and port and spot pressure on corridors and regions.
Indicators
BetaConnect freight prices to the economic environment. Track exchange rates, diesel, interest rates, inflation, commodity prices, and other signals that help explain market moves.
Harvests
BetaSee how the agricultural calendar puts pressure on transport supply and demand. Track planting and harvest progress and compare the current cycle with previous periods.
Correlations
BetaFind out what really drives each lane. Compare freight behavior with commodities, exchange rates, energy, and other drivers to identify the most relevant relationships.
Calculator
Simulate the real cost before closing the deal. Factor in diesel, tolls, empty return, insurance, cargo type, road, and margin to assess whether the trip is viable.
vs ANTT
BetaCompare the negotiated rate with the applicable minimum floor. See the gap between the rate paid and the regulatory benchmark by lane, category, and type of operation.
Analysis
BetaTurn all these signals into an actionable reading. Get a plain-language interpretation of the lane that combines price, forecast, context, drivers, and compliance to support your decision.
View doesn’t just deliver isolated indicators. It connects price, context, forecasts, and cost to show what is happening and what it means for your next decision.
Beta modules are under continuous calibration with the freight database.
A proprietary database built from the real market
View benchmarks are built from freight actually transacted within the goFlux ecosystem, processed to support market decisions with more context and confidence.
An asset only goFlux has
Real history of prices paid in freight operations. View’s database comes from real transactions and operations in the goFlux ecosystem, not from self-reported surveys or isolated estimates.
46M+ records15K+ lanes97% coveragedaily updates
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Security and governance
ISO 27001: certified information security, with controls, audits, and governance processes applied to data handling.
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Transparent methodology
Calculations for suggested price, ANTT floor, and market indicators follow explicit rules and can be reviewed within the platform.
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Quality before scale
Not every data point makes it into the benchmark. Inconsistent records, outliers, and values outside defined criteria are handled before they feed the indicators.
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A benchmark for decisions
The values serve as a market benchmark for negotiation, planning, and analysis. View supports the decision, it doesn’t replace commercial judgment.
Beyond data volume, the difference lies in the quality of the database, the origin of the information, and how it is turned into a market benchmark.
Where freight weighs more, information is worth more
In sectors exposed to lane, harvest, distance, truck availability, and seasonality, small changes in freight can have a big impact on cost, margin, and competitiveness.
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Agribusiness
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Food
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Fertilizers
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Cement
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Pulp and paper
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Steel
Different sectors. The same critical decision before booking: “is this price competitive for this lane, right now?”
View turns history, market data, and forecasts into a benchmark to answer that question with more confidence.
A truck returning empty is lost margin. View helps you decide which loads are worth hauling.
For carriers, View brings market, cost, margin, and risk together in a single reading to support the decision before accepting a load.
- Find backhaul opportunities based on price, distance, and demand
- Simulate trip feasibility with diesel, tolls, insurance, empty return, and other operating costs
- Calculate the minimum freight rate needed for your own fleet or owner-operators
- Track your quote history and understand opportunities won, lost, or under review
- Compare the rate paid with the ANTT minimum floor
Built for the people who make decisions at carriers
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Fleet scheduling
Make better calls on what to haul and where to go next. Compare opportunities, assess empty returns, and prioritize loads that make the most sense for the operation.
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Sales
Negotiate with better benchmarks. Check history, market, cost, and quote results to understand how far it’s worth pushing on each opportunity.
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Carrier management
See results, risks, and opportunities. Track rates paid, potential profitability, ANTT floor exposure, and the performance of your most relevant lanes.
Before accepting a load, answer one simple question: “is this load worth it for me?”
Common questions before getting started
Both, with different experiences. For shippers, View helps you understand market prices, history, forecasts, and risk to support procurement, negotiation, and planning. For carriers, it helps evaluate opportunities, costs, margin, the ANTT floor, and feasibility before accepting a load. The intelligence base is the same, what changes is the decision each profile needs to make.
Your BI mainly shows what happened inside your operation. View adds the external view: how the market is behaving, what the price benchmark is for the lane, and how that scenario may evolve. They complement each other: BI explains your operation and View adds the market to support your next decision.
Yes. A good business relationship still matters, but an external benchmark helps both sides negotiate with more transparency. View shows whether a proposal is in line with market behavior, reducing discussions based only on perception or internal history. The idea isn’t to replace negotiation, but to make it better informed.
No. You can start by checking the market, price history, opportunities, and lane benchmarks without registering your entire fleet. Registering vehicles and operating parameters becomes more relevant when you want to go deeper into cost, feasibility, and margin analysis per operation.
Yes. View starts from its own market database and can be used even without prior integration with your internal data. As your maturity grows, data from your operation can further enrich analyses and comparisons.
Coverage depends on the availability and quality of the history for each lane. View works with a broad database of freight actually transacted and, when there is enough information, shows history, market benchmarks, and related analyses. For lanes with less history, the platform makes the level of available information clear.
No. The values shown serve as a market benchmark to support decisions, considering history, context, and methodology. They don’t replace commercial negotiation, procurement policy, or the specific conditions of each operation.
View uses a proprietary database built from freight actually transacted in the goFlux ecosystem, with quality rules applied before any data point becomes a benchmark. The methodology and criteria used in the analyses are presented transparently within the platform.
Not necessarily. The goal is to bring market intelligence into the moments when decisions already happen: planning, negotiation, procurement, and opportunity assessment. View can start as a support layer for your current process and evolve as the operation matures.
Next step
Book a demo with your real lanes
About 30 minutes with a freight market expert. We show View running on your network, compared with what the market charged, for both shippers and carriers.
- 01You pick 3 to 5 critical lanes from your operation
- 02We compare what you pay or receive with the market benchmark for the period
- 03We show seasonality, forecasts, and where there is room to negotiate
- 04You leave with the analysis, even if you don’t move forward with us
Fill in the form and we’ll contact you
What is your main lane worth on the market today?
Book a demo